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Privacy policy


Our goal at Thirsti Inc. (“Thirsti,” ”we,” “us,” or “our”) is to help you form and maintain healthy hydration habits in a fun and simple way so that you can live a healthier life and do the things you love.

We have prepared this Privacy Policy to describe to you our practices regarding the personal information that we collect from users of our website located at www.thirsti.com (the “Site”) and our mobile application, including the mobile application entitled “Thirsti” (the “App”) that, together with the Thirsti Puck device (“Device”) track your water consumption (collectively, the functionality provided by the App and the Device, the “Service”).

This Privacy Policy covers:

  1. What Information does Thirsti Collect?
  2. How does Thirsti Use the Information we Collect?
  3. How does Thirsti Share the Information we Collect?
  4. Ways you may share your data?
  5. How long do we save your data?
  6. How does Thirsti keep my data safe?
  7. Thirsti’s Policy for Children
  8. Third Party Websites
  9. Your Choices Regarding Information
  10. Users Outside of the United States
  11. How to Contact Us
  12. Changes to this Privacy Policy


Information We Collect Through the Service

Activating a Device. When activating a Thirsti Device, you will be asked to download the Thirsti App and enter information about yourself, such as height, date of birth, weight, activity level and gender. We use this information to personalize your recommended hydration goal. THE RECOMMENDED HYDRATION GOAL IS FOR INFORMATIONAL PURPOSES ONLY. ONLY A MEDICAL PROFESSIONAL CAN ADVISE YOU OF YOUR PERSONAL HYDRATION NEEDS. You can also manually set your hydration goal and we will collect that information. App. When you use the Service on your mobile device through our App, we may collect your phone number and the unique device ID number.

Creating an Account. If you want to access data collected by your Device, you must create a Thirsti account (“Account”). When you create a Thirsti account, in addition to the information above, we ask for your email address and password. Your email address will be your Thirsti user name, which you will use to log-into your Account. Not to worry, we do not display your email address to other users. Instead, others will see the name or nickname you enter in your profile settings.

You can also create your Thirsti Account by signing in using your Facebook or other social networking site (“SNS”) account. We will ask permission to access basic information from that SNS, account, such as your name, profile picture, and friends list. You can stop sharing your SNS account information with us at any time by turning off the connection through the App. Any information that we collect from your Facebook or other SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS’s privacy and data practices.

Connecting with Friends. To help you stay motivated on your hydration journey, Thirsti lets you add friends who are already Thirsti users or invite friends who have not yet joined. The Service allows you to link your Facebook or other SNS account to your Account and enables you to allow Thirsti to access your contact list for the purpose of letting you identify friends and contacts who are Thirsti users. Once you have imported your contacts, you can invite your contacts to join Thirsti by sending them a link to join the Service. You can also share an invitation to your friends via your SNS account if you have linked your SNS account to the Service. The Service also lets you enter your friends’ email address and send an invitation link to them via email.

Information We Collect From the Device. When you sync your Device with the App, we collect the following information from your Device, which tracks detailed information about your hydration habits: the amount of liquid consumed, when consumed, and, if location services are activated, the location of the Device and where you drank from the Device. This information is associated with your Account. Your Device stores this data until you sync and only retains limited data after a sync. Each time a sync occurs, we log data about the transmission. An example of this log data would be the sync time and date, the battery level of the Device, location, and the IP address used when syncing. We will collect and retain any hydration data that you’ve chosen to save to your Account in your history.

Linking to Third Party Products and Services. The Service may allow you to link third party products and services to the App, such as Fitbit and Apple Health Kit. If you choose to connect with third party products and services, Thirsti may have access to information from such third party products and services, such as activity data. This data is used to help personalize your hydration goal based on your activity. You may disconnect any connection t turning off the connection through the App. Any data that Thirsti receives from third party products and services will be processed and stored by Thirsti and will be treated in accordance with this Privacy Policy. This information may be processed in the same ways as any other data that is a part of your Account and is used to enhance your use of the Service.

Reminders. We will collect and store any reminders you create. You can set water reminders through the App by enabling push notifications or the Device light reminder. You can turning off these reminders at any time through the App.

Location Information. If you have enabled location services on your mobile device, we will collect geolocation information to help personalize your recommended hydration goal based on the humidity, temperature and other conditions of your location. If you do not want to provide us with your location information, you can deactivate geolocation services on your mobile device. We store this information in your Thirsti account. If you are using a mapping feature, we will send your location information to our mapping service provider so they can display your location on a map. This feature is used so that you can know the last place you synced with your Device to help prevent the loss of Thirsti Devices.

Email Notifications. We will collect your email address if you sign up for email notifications via the Site.

Surveys and Contests. When you participate in one of our surveys, we may collect additional personal information to complete the survey. If you participate in a contest, sweepstakes or other promotion, we will collect any information you provide in connection with that promotion. Information We Receive from Third Parties. We may receive personal information from third party sources. We may add this information to the information we have already collected from you directly via the Service.

Information Collected Automatically via Technology

Cookies. Like many online services, we use cookies on our Site to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs. We also use Cookies to identify multiple devices with a single user.

Information Collected by Our Servers. To make our Site and Service more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Service to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Service again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests.

Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user.

Mobile Services. We may also collect non-personal information from your mobile device if you have downloaded our App. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the App, and information about the type of device you use. In addition, in the event our App crash on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our App. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.

Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies.

Third Party Analytics and Tracking

How We Respond to Do Not Track Signals. We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Website.

Analytics Tools. We use analytics services (including, but not limited to, Google Analytics and Adroll) to help analyze how users use the Site and App. Analytics services use Cookies to collect information such as how often users visit the Site and we use the information to improve our Service. The analytics services’ ability to use and share information collected by them is restricted by their terms of use and privacy policy, which you should refer to for more information about how these entities use this information, and how you can opt-out of their use of such information.

Collection of Information by Advertisers

We may use third parties to serve ads on the Service. Certain third parties may automatically collect information about your visits to this and other websites, your IP address, your ISP, the browser you use to visit our Website (but not your name, address, e-mail address or telephone number). They do this by using Cookies or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Website and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, Cookies or pixel tags in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of Cookies and other technologies. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here: http://www.aboutads.info/choices.


General Use. Thirsti uses the information we collect to provide you with a positive experience using the Service, to help you form healthy hydration habits, and to improve and protect the Thirsti Service. For example, we may use your information:

Anonymous Information. We may also create anonymous and/or deidentified data records from your personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to enhance the content of and improve the Service. We reserve the right to use anonymous data for any purpose. User Testimonials and Feedback. We often receive testimonials and feedback from users who have had positive experiences with our Service. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your name along with your feedback, we will obtain your consent prior to posting your name with your feedback.


Information We Share

We may share your personal information under the following circumstances:

Information You Share

You can direct us to share data with other parties. For example, you might authorize us to link your Thirsti Account with a third party product or service; send status updates to your Facebook, Twitter, or Instagram account; or direct us to share data with your employer as part of a wellness program, or direct us to share data with your healthcare provider as part of a research study. Once you direct us to share your data with a third party, that data is governed by the third party’s privacy policy. You can revoke your consent to share with the third party at any time in your Thirsti Account settings or by contacting us.

The privacy settings on Thirsti accounts are set to reveal minimal data about you with the purpose of getting you active and involved with the Thirsti Service. Other users may be able to view your profile, friends list, and your average percentage of daily water consumed to meet your goal. These are default visibility settings that cannot be disabled.

Thirsti provides many ways for you to share data with other Thirsti users, such as with the 7-day rank amongst your friends, challenges, or by sharing your progress to your social media accounts.


Thirsti is not directed at persons under the age of 13. We do not knowingly collect any personal information from children under 13. If a child under 13 submits personal information to Thirsti and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you are aware of a user under the age of 13 using Thirsti, please contact us.


Our Site and App may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site or App and go to another site and another entity may collect information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites.


Email Communications. You can opt-out of receiving emails about contests, giveaways, surveys and promotional emails by changing the notification preferences in your Account settings or by unsubscribing via the “Unsubscribe” link in any promotional Thirsti email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the Thirsti Service.

Accessing, Changing and Deleting your Personal Information. You can access, amend or delete your personal information through the controls in your Account. You may also send requests about personal information to our contact information below. You can request to change contact choices, opt-out of our sharing with others, and review, update, correct, or delete your personal information. We will use commercially reasonable efforts to honor your request. Please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

Cookies. You can typically remove and reject Cookies with your browser settings. Many browsers are set to accept Cookies until you change your settings. If you remove or reject our Cookies, it could affect how our Site works for you.

Applications. You can stop all collection of information by the App by uninstalling the App. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. To serve ads in our App where Cookie technology is not available, Thirsti hashes users’ device IDs. Users may choose to reset or opt out of anonymous IDs at any time. If users choose to opt out, ads delivered to the App by ad serving technology will not be served on an anonymous ID. You may at any time opt-out from further allowing us to have access to your location data by disabling geolocation services through the settings on your mobile device.


If you are a non U.K. user of the Service, by using our Service, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United Kingdom, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to such transfer.


If you have any questions, comments or concerns about this Privacy Policy please contact us at: help@thirsti.com


Thirsti may change this Privacy Policy at any time for any reason, however if we make any changes, we will change the Last Updated date and post the new Policy on our website. You should consult this Privacy Policy regularly for any changes.